About Whoggga

Whoggga is a different way for business owners to do business.

We are a highly vetted community of fearlessly authentic business owners, providing a platform for social, personal, and professional support and opportunities.

our inspiration

HYGGE

hyoo · guh

(especially in reference to the Danish lifestyle) the feeling of coziness and contentment evoked by simple comforts, as being wrapped in a blanket, having good conversations, enjoying food, etc.


whoggga is based on the philosophy of hygge. We started whoggga to bring the Danish philosophy and authenticity to American networking culture. We believe in work-life harmony, in being your most true self, and in the importance of collaboration over competition.

Our Mission

In whoggga our mission is to lead a cultural transformation on how business owners connect and do business — one centered on authentic human connections and the hygge lifestyle. We envision a future where nontransactional connections are the norm, not the exception, fostering a community where genuine relationships thrive and businesses flourish.

Our Values

Fearlessly authentic & transparent
We value genuine interactions, encouraging you to be your true self in business and in how you connect with others. It’s not just how we run whoggga but how we encourage our members to run their businesses and build connections.
connection & People
We believe in fostering business through relationships instead of transactions. We support understanding you beyond your title and without the commission breath.
Business owner community
For a community to thrive it needs to be intentional and when you surround yourself with business owners the conversation is just different.

Our Journey

Our Leadership

From left to right: Jason Hershkowitz - Community Manager, Adah Kruszlinski - Chief Marketing Officer, Lara Holtzer - whoggga Administrator, Adam Holtzer - Chief whogggi Officer and Co-Founder, Marianne Pajak - Director of Operations, Gregg Pajak - Chief whoggga Officer and Co-Founder

Interested In Membership?